How AI is Revolutionizing Customer Service and Support?
The business world is evolving and so are customer support services! The revolution has begun and gone are the days when support agents just used to pick up customer calls for the sake of it. Customer support services are getting more personalised and efficient in call handling with the advent of artificial intelligence (AI) technology.
In the present world, customers’ time is of utmost value. The people in this world, including customers, have become so busy that they cannot spend more than a few minutes over-call inquiring about any brand or its products or services. They demand fast and quality responses.
Surveys estimate that 82% of customers demand immediate query resolution and 80% of customer support specialists have agreed to AI’s role in saving call handling time. 71% of agents requested that AI be included in their customer support service systems. The fact is that AI revamps the overall experience of customers and implementing it into customer support services is a great strategy for initiating customer trust and loyalty.
How AI Can Be Used in Customer Support Services?
Artificial intelligence (AI) is an advanced technology that when installed into computerised systems, allows them to creatively think, perform tasks and answer questions by mimicking human intelligence. AI has changed the face of data analysis as it can scan millions of data sources within seconds to provide appropriate suggestions and even predictions. What’s more, through its creative thinking ability, AI can also offer appropriate solutions to any future issue it detects.
The applications of AI are vast and it has been successfully implemented into business operations and robotics. Customer care service is one such area where implementing AI has worked wonders.
However, embedding AI into your customer support services is for sure expensive which many new or growing businesses may not be able to afford. So, the best cost-effective strategy for them is to outsource their customer care responsibility to a trustworthy service provider that uses AI in its support services.
Implementing AI into a customer care service can be achieved through various methods.
Automated Chatbots
Smart chatbots that are powered by the intellect of AI have revamped customer support services entirely. These chatbots are capable enough to instantly resolve any sort of customer query, no matter how complex it may be.
Through AI-powered chatbots, customers can expect a smooth 24-hour support service. Even if agents are not present to handle calls, these automated chatbots can be active 24*7 to answer calls and guide customers regarding products or services.
Language Support Through Chatbots
A business can have customers from all over the globe who speak various languages. Some may not be familiar with English. AI-powered chatbots can solve the language issue, as when implemented into customer support systems, they can alter their language mode of communicating with customers. The multilingual chatbot will then greet customers, resolve their queries and guide them in their languages. The resolving of the language barrier by chatbots thus creates a more personalised engagement with customers.
Predictive Data Analytics
Predictive data analytics will change the way how customers perceive your brand. Predictive analytics tools are embedded with AI that will thoroughly analyse current trends in customer behaviour and preferences. With advanced algorithms, the analytics tool will predict possible issues that may plague customers soon and make them aware of such future problems along with appropriate solutions for handling them.
Such an AI-enabled tool will build the reliability of your brand in customers’ minds and they will trust your brand when making purchase decisions.
Call Summary Handling
AI can also be implemented in management information systems (AI) of customer care services that will summarise and present every detail of all customer calls to the management at the end of the day. This will allow the management to track call efficiency.
Advantages of Using AI in Customer Support Services
We have already discussed how AI can be implemented into customer support services. In this section, we will summarise the benefits that AI can provide your customers as well as your brand upon implementation.
Personalised Customer Experience
AI mimics human behaviour and intellect to answer customer calls with courtesy, politely greet customers, handle and solve their issues intelligently and guide them through product and service details. Coupled with the human touch, AI can create a personalised experience for the customer and his or her interest in your brand will increase.
Improved Call Handling Efficiency
AI can greatly reduce calling time as customers can get prompt and accurate responses to their queries. This improves the efficiency of call handling and has a positive impact on the customers' mindset towards your brand.
24*7 Support
With chatbots, AI ensures 24*7 support to customers. No matter what the time may be, automated chatbots will pick up calls and handle your customers across the globe with the same level of engagement.
Enhanced Brand Image
With their overall experience enhanced with AI, customers will perceive your brand as a reliable and trustworthy option. Your brand’s value and image will be magnified in their minds and they will target your brand only while making their purchase decisions. In short, an AI-powered customer care service has a major role in ensuring customer retention and loyalty.
Kutumbh Konnect: Your Specialised AI-Powered Customer Support Service Provider!
Kutumbh Konnect’s AI-enabled customer care service can work wonders for your business! Just consider outsourcing your customer support to this four-in-one service provider. Geared up by state-of-the-art artificial intelligence technology that enables personalised customer engagement, 24*7 multilingual support as well as predictive analytics to build customer trust, Kutumbh Konnect’s services are superior to any other provider you may have heard of.
This customer support service provider has expert agents to adhere proactively to customer calls with flexible cloud telephony integrated with a customer relationship management (CRM) tool for effective lead handling. With accurate query resolution and feedback adherence, Kutumbh Konnect also provides pre-sales and post-sales support with active order management. So, don’t miss out on availing this customer care service provider’s exceptional AI-powered services at a cost-saving package!