Expert at Work But Unable to Handle Leads or Customers? Read This Effective Guide
As a business, you may have all the amenities and infrastructure. You may be an expert in the market niche you are doing business in. However, if you lack a robust customer service and support team, your business may fail to handle leads. This will affect your sales and revenue growth.
Lead management is the pillar for boosting your business’ revenue growth. You need to engage well with the leads to convert them into customers.
What Does Lead Management Involve?
The process of lead management comprises the following steps –
Capturing
This is the initial step in lead management where, as a business, you capture leads. It involves pursuing and collecting them from different sources into one platform through promotional efforts and marketing campaigns.
Tracking
After capturing leads, you need to know whether they are interested in having a sales conversation with your business or not. In this step, you track the actions of your leads like how many times they visited your website, their frequencies of responses to your phone calls and text messages etc. which will help you judge and track the most prospective ones who are really interested in a sales conversation with you. The same thing applies to offline stores. How many times customers visit shops decides their loyalty towards the business.
Evaluating
After you identify your prospective leads, you need to assess them based on their interest in purchasing from you and also their capacity to purchase from you. The leads who satisfy both criteria can be selected to become your prospective customers.
Distributing
Note the demographics your leads are located in. Based on that, you can distribute your lead management activity to your branches in those locations.
Nurturing
The last step is to nurture the qualified leads for your business to build great professional relationships with them. This, in turn, will convert the leads into your potential customers who will consider you as their priority while making purchase decisions. Nurturing more leads into prospective customers will enhance your sales and business revenue.
Real-Time Statistics to Prove Effective Lead Management Will Work for Your Business
Certain industries generate high lead conversion rates as compared to others thus, increasing their sales and business revenue. As per a survey, out of these industries, the consulting industry scored the highest lead conversion rate which is 40%, the finance sector took second place at 19%, real estate at third place with 11% and followed by insurance at 9% and software at 8.35%. The travel, food and e-commerce sectors have comparatively lower lead conversion rates with them bagging 7%, 2.2% and 1.8% respectively.
Further research indicates that effective nurturing of leads can generate –
50% more sales-ready leads
45% higher return on investment (ROI)
47% higher order value.
Moreover, efficient lead management has proven to induce –
30% reduction in operational costs
60% increase in sales efficiency
70% faster funnel movement
35% increase in the lead-to-sale ratio.
Why Outsource Your Lead Management Activity to Kutumbh Konnect?
Kutumbh Konnect is a service provider specialising in various operations including customer support services. This firm can play a vital role in your lead management activities if you happen to outsource this crucial responsibility to it.
Lead management requires engaging with your leads and Kutumbh Konnect has robust customer service and support teams that will work for you and handle your lead management activities if you as a business do not have a proper customer service and support team.
Kutumbh Konnect focuses on –
Personalised Customer Engagement
By deploying state-of-the-art technology blended with human touch, Kutumbh Konnect’s customer service and support can dive deep into the preferences and requirements of customers. Enabling Kutumbh Konnect’s engaging customer support services will enhance the positive experience and satisfaction of your leads with your business.
24*7 Multilingual Customer Service And Support
Your leads can be from anywhere around the globe who speak different languages. Kutumbh Konnect takes care of that and ensures your leads’ accessibility to its multilingual customer support service base to ensure an ultimate conversational experience. It enables your leads to access its customer service and support 24*7, which will turn out to be highly convenient for them.
Problem-Solving
Kutumbh Konnect’s proactive customer service and support team can analyse existing market and customer trends to solve any possible issues. Its team will interact and inform your leads before any problem impacts them. This will increase the trust of your leads in your business making them your potential customers.
The Final Question: Can You Rely On Kutumbh Konnect for Lead Management?
You can generate as many leads as you can through effective promotional strategies and marketing campaigns. You may be an expert at the business niche you pursue and successfully bring all the leads to follow your brand. But will they prove to be successful customers for you? This deep question can be answered by none other than Kutumbh Konnect!
The Answer: You Can, with Kutumbh Konnect’s Dedicated Customer Support Services!
If you lag in customer support services then look no further other than this one-of-a-kind service provider. Kutumbh Konnect has the asset of a proactive customer service and support team that sends leads to you that are easy to convert.
Its customer service and support team will engage proactively with your prospective customers, and satisfy their inquiries about your business so that their behaviour and purchase decisions get remodelled into prioritising you! With numerous leads across the market turning into your potential customers, your business revenue is sure to boost! What’s more, by outsourcing your pre and post-sales lead management responsibility to Kutumbh Konnect, you not only ensure that your leads are nurtured but also ensure that they are satisfied and retained with the help of an ultimate customer service and support experience!